Your Internet Marketing

Internet marketing involves activity online intended to move your business forward. Our focus is to work with local businesses who want to add to their topline by increasing their Internet marketing efforts. It is our position that a local retail store using no Internet marketing is costing itself business. This is because your competitors are using the Internet to take your customers. These could be local competitors just like you, a chain store or big box store, or an online business engaging in e-commerce.

Your online marketing can be as basic as having a brochure-style website, sending out monthly e-newsletters or participating in an industry-related forum; any of which may push consumers towards walking through your front door and ringing your cash register. Even something as simple as these examples can bring you new customers.

However, having a coordinated marketing strategy will take you further faster. A signature line in your forum posts with a link to view your website or sign up for your e-newsletter is a coordinated approach (provided the forum rules allow for that). Signage in your store that mirrors your website or e-newsletter offering is another step forward. Putting together a special or sale that involves e-newsletter distribution to your regular list and a rented list, updates to your website's home page or building a special landing page for the sale, banner advertising in local websites and related signage in your store, along with whatever traditional media your business uses, provides a huge step forward.

As you build out a coordinated marketing strategy that includes Internet marketing, you may enter into more sophisticated approaches that include stepping up optimization efforts to rank higher in search results, sending out two sets of each e-newsletter with different subject lines or offers to see which performs better, blogging on a regular basis or adding e-commerce to better serve your outlying customers and add new customers from farther away.

All marketing is good. Really. The more people who know about your store, the better. A local store that uses Internet marketing is helping to build awareness among more people. The more people who know about the business, the greater the customer base. And the greater the customer base, the larger the number of people who shop at your store.





<< Older Home Page Articles